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The Designer

The exotic sights, sounds, smells, flora, culture, and traditions of Arabia provide a constant source of inspiration for Fatima Al Dhaheri, founder of Ruwaya. Fatima’s path to becoming a jewellery designer was almost preordained. Her career as a jeweller began while working for her father at his renowned fine jewellery brand Amwaj, where she began creating one-off pieces for her friends and family.

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Encouraged by her father to pursue her own vision, she then studied at the Gemological Institute of America, refining her skills and learning the intricacies of diamond and coloured stones before the official nascence of Ruwaya in U.A.E. in 2015.

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Inspiration & Family

Fatima draws from the influence of her family, her inherent sense of style, Arab aesthetics and a fusion of culture within the UAE.
Named after Fatima’s great grandmother, Ruwaya is an old Arabic name with two beautiful meanings.

The first, “to quench a thirst” alludes to the feeling of finding something really beautiful encapsulated into a piece of fine jewellery.

The second, “story telling” speaks to the rich heritage of Arabic lore that Fatima distills into her breathtaking, wearable works of art.

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